About JJ Paperie & Co
Hi! My Name Is Johana, most people call me Jo - I'm so happy you’re here! I’m the owner of JJ Paperie & Co, a Latina-owned stationery studio that offers calligraphy, engraving and surface pattern design!
With no formal art or design background, I took a leap of faith in starting JJ Paperie & Co in January 2020.
With the original intention of starting JJ Paperie & Co as a calligraphy studio, after dedicating any free time before and after work to learn this skill, I sought to teach in-person workshops in my area. After successfully teaching over 15+ classes in my first few months, JJ Paperie & Co quickly expanded into products once COVID-19 hit. Like many small businesses, the pandemic led to adjusting quickly and in my case, learning adobe illustrator to bring my lettering and florals to life while simultaneously learning to engrave to elevate my calligraphy offerings and create patterns to build up surface pattern design skills. While always being a fan of pretty stationery growing up, my world opened once I realized I, too, could create the paper goods I wanted to see out in the world.
While it may have been a setback then, it led me to sit down and focus on my skills and growing brand.
In Winter 2020, I launched my growing stationery line that now includes notepads, notebooks, greeting cards and more. My playful paper goods can be found in stores across the U.S which is truly a dream! My goal is to continue to expand and bring in home goods in Winter 2021.
Why I Started JJ Paperie & Co
JJ Paperie & Co began after 7 years in the corporate world and a strong desire to truly call something my own. Having a curiosity for the entrepreneurial life finally set in and while I learned almost everything along the way, I continue to hone in on my skills while also encouraging non-creatives (or so they think!) to tap into their inner creative side. Even if you feel like you don't have an ounce of creativity in you, it's my goal to motivate you to try.
JJ Paperie & Co paper & soon-to-come home goods are designed and created to make you feel your best in your own space. Whether it's at your home office, kitchen table, etc. my goal is to bring a little fun and delight to your day.
What I Value
JJ Paperie & Co values creating eco-friendly paper goods, sourcing locally and eliminating plastic when possible. I strive to create an all inclusive brand that is friendly, approachable and motivational. Every piece or product from JJ Paperie & Co is intended to bring make you HAPPY!
Thank you so much for stopping by - I hope you find many things you love here!