About JJ Paperie & Co

JJ Paperie & Co is a woman & Latina-owned stationery & home goods brand that founded by Johana Gutierrez-Griffiths. After 7 years of working in NYC in the corporate world, Johana followed her dream in starting her own creative business and JJ Paperie & Co was born in January 2020.
With the original intention of starting a calligraphy studio, JJ Paperie & Co evolved into a stationery & home goods shop that also offers on-site calligraphy and engraving services for luxury brands. 
JJ Paperie & Co is dedicated to creating colorful, warm and intentional goods that encourage you to love and feel inspired in the space that you’re in. A believer that the environment we surround ourselves in reflects how we feel throughout the day, Johana's goal is to create products that provide you a sense of comfort and motivation. 
About Johana 
Johana is the creative behind all things JJ Paperie & Co and loves mixing in her love for florals, soft color tones, calligraphy and pattern design into her products. Being a non-traditional creative, she sought out to create a brand that blended her love for home stationery with simple, colorful and charming goods while also encouraging other non-traditional creatives to embrace their creative journey. JJ Paperie & Co is a growing paper & home goods brand that can be found in shops across the US + Canada. 
 Brand Values 
  • Using eco-friendly material; currently all of our greeting cards + envelopes are made on 100% recycled paper with compostable cello bags 
  • Eliminating or reducing packaging waste when possible 
  • Giving-back to a charity - currently partner with The Birthday Party Project, where 5% of proceeds are donated to their mission 
  • An inclusive, approachable and purposeful approach with all products designed


Thank you so much for being here! It's been a dream to see everything I have worked on come to life and you are piece of it. 

- Jo



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