Live Engraving for Lancôme

Last month, I had the opportunity to partner with Lancôme to bring a bespoke engraving experience to the Lancôme Idôle House Pop up in NYC, featuring Olivia Rodrigo as the brand ambassador. The engraving activation was an exclusive treat for VIP night attendees followed by a weekend open to the public. 

The Experiential Vision 

The space was beautifully decked out in pastel pink, flowers and various touch-points and activations for guests to explore. From makeup stations to photo opportunities, guests had an immersive experience to play and experience the new fragrance by Lancôme and also other popular beauty products such as the Juicy Tubes, Lash Idôle Flutter Lengthening Extension Mascara and the latest Idôle Power Eau de Parfum Intense.

The Beauty Brand Engraving Experience 

The activation that drew people in was the engraving station. This is where guests would have the opportunity to personalize their own Idôle Power Eau De Parfum Intense perfume. Guests love seeing this hands-on experience done instantly in front of them. Many are always pleasantly surprised at how quickly engraving can be done on-site  and by hand. The best part is they can walk away with a beautiful personalized product for themselves.