Behind the Scenes: On-Site Perfume Engraving for Lancôme Idôle House NYC
Live Engraving for Lancôme Idôle House NYC
Last month, I had the incredible opportunity to partner with Lancôme to bring a bespoke on-site engraving experience to the Lancôme Idôle House Pop-Up in New York City, featuring brand ambassador Olivia Rodrigo.
The engraving activation began with an exclusive VIP night and continued throughout the weekend for the public to experience a personalized luxury moment with the new Idôle Power Eau de Parfum Intense.
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A Beautiful Brand Experience in NYC
The pop-up space was stunning—filled with pastel pink tones, floral installations, and interactive stations for guests to explore. From makeup touch-ups and photo moments to product testing, the Lancôme Idôle House offered a fully immersive experience that embodied beauty, confidence, and individuality.
Visitors had the chance to discover fan favorites like Juicy Tubes, Lash Idôle Flutter Lengthening Mascara, and, of course, the newest Idôle Power Eau de Parfum Intense.
Bringing Luxury to Life Through Perfume Engraving
One of the most beloved parts of the weekend was the on-site perfume engraving station. Guests were delighted to see their names and messages engraved by hand—right before their eyes—on their chosen fragrance bottles.
It’s always magical to watch guests react to hand engraving—many are surprised at how quickly and beautifully it can be done. Each person leaves not only with a customized engraved perfume but also with a memorable, sensory experience that connects them more deeply to the brand.
This type of NYC engraving experience adds a thoughtful, interactive touch to any event—turning simple products into keepsakes.
Partner With JJ Paperie & Co. for Your Next Luxury Activation
If you’re planning your next brand event, pop-up, or luxury activation, let’s bring a beautiful engraving or bottle-painting experience to life.