Meet Johana


Hello! I'm Johana, founder, creative designer, calligrapher & engraver behind all things JJ Paperie & Co. JJ Paperie & Co is a stationery & home goods brand along with a calligraphy & engraving studio. What originally started out in my spare room in my old Hoboken apartment as a calligraphy business back in January 2020 has grown to a multi-faceted business that encompasses my love for stationery, home decor + textiles, calligraphy and much more. 

As a little girl I was always redecorating my room, crafting and considered more of the "creative" one from my siblings. I take it this interest hibernated in me for sometime until my adult years. Originally from CT, I graduated in 2013 and went to work in NYC. I spent 7 years working in Manhattan and in 2018, I got engaged and wanted to learn how to do calligraphy for my own wedding details. After taking my first calligraphy workshop in Soho, I spent any free time I had before and after work practicing my newest skill - I was hooked. For many years I desired working for myself in some capacity, and after meeting many other creative entrepreneurs in Hoboken, I ultimately made that day dream a reality. In January 2020, JJ Paperie & Co was born. 

Even without the formal training in art or design, I spent my first year learning the in's and out's of owning a creative business - expanding on what I loved and letting go of things I did not. 

Currently, I am the one woman show behind JJ Paperie & Co (and my supportive husband who helps me when I need it the most!). I have the pleasure of working with a number of stores carrying JJ Paperie & Co in-store along with partnering with luxury brands for memorable experiences for their guests. 

JJ Paperie & Co is dedicated to continue to design beautiful, purposeful and intentional hand-illustrated designs for the stationery + home interiors lover while also providing memorable gifts and experiences. A believer that the environment we surround ourselves in reflects how we feel throughout the day, my goal is to create products that provide you a sense of comfort, peace motivation. 

I'm so happy you took the time to read this. Please feel free to reach out with any q's.



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